çthe Idea: Get Fans Excited For Change. Ally becoming the official financial partner of the WNBA is a game-changer, just like the impact women’s sports are having on the world today.
Coming off of Paige Bueckers’ victory at the NCAA Women’s Basketball Championship, It’s time to show everyone that Money Moves are more than just talk—they’re real action, investing in women’s sports to create lasting impact and opportunity.
Comms Approach: Celebrate Ally’s New Role As The official banking partner of the wNBA
Three short-term phases tease the WNBA partnership, announce the WNBA Partnership and sweepstakes, and finally remind the sweepstakes and congrats Paige with supplemental social content.
Tease: Apr 10,2025
Announce: Apr 11,2025
Remind: Apr 12, 2025 through May 15, 2025*
Congrats: Apr 14, 2025
Saving Buckets :30s Film
Assets in the wild
