Client: Kaiser Permanente ‘Every Day Holds a win’ National Campaign
Project Overview:
After two serious injuries, Klay Thompson was away for 941 days. Every one of the 941 days Klay spent out of the game showed him the resilience he never knew he had. And reminds us of the resilience we all have.
We’ve spent the last several seasons of life holding on to the idea that we’ll eventually be able to “return” to our regular routines, struggling to accept that the life we knew will likely never look quite the same.
Proving Staying adaptable unleashes our unseen potential.
🎥 60s Film Below (all Captured in San Francisco):
'EVERY DAY HOLDS A WIN’ :60
Award Winning Case Study Below (won Bronze Clio Sports in Film):
Campaign Assets:
Film 🎥
Digital 🌐
Social 📱
30s + cutdowns Below:
'EVERY DAY HOLDS A WIN’ :30
'EVERY DAY HOLDS A WIN’ :15
'EVERY DAY HOLDS A WIN’ :06
Credits List
Translation
Chief Executive Officer: Steve Stoute
President: Ann Wool
Chief Strategy Officer: Sandi Preston
Head of Client Services: Susanna Swartley
Executive Creative Director: Jason Campbell
Group Context Director: Joel Rodriguez
Castro Desroches, Translation, Group Creative Director
Aryan Aminzadeh, Translation, Group Creative Director
Karan Raikar, Translation, Copywriter
Kevin Lu, Translation, Art Director
Megan Mundo, Translation, Senior Strategist
Michael Moates, Translation, Senior Project Manager
Jill Crawford, Translation, Group Account Director
Julio Jaquez, Translation, Assistant Account Executive
Valerie Anderson, Wellcom Worldwide, Chief Content Officer