Client: Kaiser Permanente ‘Every Day Holds a win’ National Campaign

Project Overview:

  • After two serious injuries, Klay Thompson was away for 941 days. Every one of the 941 days Klay spent out of the game showed him the resilience he never knew he had. And reminds us of the resilience we all have.

  • We’ve spent the last several seasons of life holding on to the idea that we’ll eventually be able to “return” to our regular routines, struggling to accept that the life we knew will likely never look quite the same.

  • Proving Staying adaptable unleashes our unseen potential.

🎥 60s Film Below (all Captured in San Francisco):   

 'EVERY DAY HOLDS A WIN’ :60

Award Winning Case Study Below (won Bronze Clio Sports in Film):

Campaign Assets:

  • Film 🎥

  • Digital 🌐

  • Social 📱

30s + cutdowns Below:

 'EVERY DAY HOLDS A WIN’ :30

 'EVERY DAY HOLDS A WIN’ :15

 'EVERY DAY HOLDS A WIN’ :06

Credits List

Translation

Chief Executive Officer: Steve Stoute

President: Ann Wool

Chief Strategy Officer: Sandi Preston

Head of Client Services: Susanna Swartley

Executive Creative Director: Jason Campbell

Group Context Director: Joel Rodriguez

Castro Desroches, Translation, Group Creative Director

Aryan Aminzadeh, Translation, Group Creative Director

Karan Raikar, Translation, Copywriter

Kevin Lu, Translation, Art Director

Megan Mundo, Translation, Senior Strategist 

Michael Moates, Translation, Senior Project Manager 

Jill Crawford, Translation, Group Account Director

Julio Jaquez, Translation, Assistant Account Executive 

Valerie Anderson, Wellcom Worldwide, Chief Content Officer