Client: Hulu ‘Makes Sense’ National Spring Campaign

Project Overview:

  • How to get the best value from TV shouldn’t be one of life’s great mysteries. Cable doesn’t make sense, Hulu + Live TV does.

  • We will meet people where they’re at: complacent with what they’ve got, yet confused about what’s better. 

  • demystifies the perception of transitioning to live television streaming, so that people feel comfortable in switching to Hulu + Live TV for the ultimate entertainment alternative.

🎥 30s Film Below (all Captured in Los Angeles):

Makes Sense :30

🇺🇸 Key US Markets:

  • Atlanta 🌆

  • Chicago 🌬️

  • Houston 🐎

  • Las Vegas 🎰

  • Los Angeles 🌴

  • New York City 🗽

  • San Francisco 🌉

👥 Audience: The cable subscribers that don’t understand Hulu is better for Live TV.  

Campaign Assets:

  • Film 🎥

  • Digital 🌐

  • Social 📱

  • OOH 🚧

  • Audio/Radio 🔊

Hero + Paid Social :15s Below:

Makes Sense :15

Disney :15

Afraid of Change :15

Entire Streaming Library :15

More Than Cable :15

Unlimited Quintas :15

Live Sports :15

ESPN+ :15

Credits List:

Translation 

Jason Campbell - Chief Creative Officer

Beth Fujiura - Creative Director

Casey Hall - Creative Director

MK Holladay - Senior Copywriter

Emeline Earman - Senior Art Director

Alison Hill - Director of Integrated Content

Ava Rant - Senior Producer

Becks Parra - Associate Producer

Jennifer Pannent - Director of Business Affairs

Jeremy Gershowitz - Senior Business Affairs Manager

Sandi Preston - Chief Strategy Officer

Eric Lopez - Strategy Director

Cindy Rodriguez - Junior Brand Strategist

Joel Rodriguez - Executive Director of Engagement Planning

Blair Ringgold - Senior Context Planner

Susanna Swartley - Head of Client Services

Jill Crawford - Group Account Director

Casey Warendorf - Account Director

Julio Jaquez - Assistant Account Executive

Matt DeSimone - Director of Project Management

Stesha Moore - Senior Project Manager 


MJZ

Fredrik Bond - Director      

David Zander - President

Eriks Krumins - Senior Executive Producer

Alicia Richards - Producer


Exile Editorial 

Katie Turinski - Editor

Sasha Hirschfeld - Executive Producer

Victoria Clifton - Head of Production

LauRenn Reed - Lead Producer

Shane Van - Lead Edit Assistant



VFX Company: Parliament


Color Grade: Rare Medium

Colorist: Mikey Rossiter

EP/Managing Partner: Heath Raymond



Sound Design & Mix: Sonic Union

Sound Designer/Mix Engineer: Rob DiFondi

Sound Designer/Mix Engineer: Julienne Guffain

Audio Post Studio Director: Justine Cortale

Audio Post Producer: Patrick Sullivan

Music: Squeak E Clean Studios

Senior Music Producer: Tarjas White

HOP: Amanda Patterson

Creative Director: Julie Nichols