Protection Connection — Julio Jaquez / Account Strategist

Protection Connection

Protection Connection is a UO Health Center initiative that provides students with safe sex supplies. They are a hands-on movement dedicated to distributing safe sex supplies to the University of Oregon community.

SQUAD

Director: Kelly Gitre | Account Manager: Ramsey Sullivan | Project Manager: Stella Kalomiris | Strategists: Carolyn Padden, Elliot Lofts, and Myself | Media Planner: Devon Myers | Producer: William Klineburger | ART DIRECTOR: MARIN MOTYLEWSKI | dESIGNER: aiden ullman | copywriter: maddie horn

THE ASK:

Execute a full rebrand and awareness campaign for Protection Connection.

previous work

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REBRAND

Design elements include gender-neutral colors, clean typeface, and intentional use of organic shapes.

REVISED STYLE GUIDE.png

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Protection Connection - Logo Redesign

Mock Instagram Feed - @protectionconnection

Challenge

Current social and physical barriers are blocking students from accessing, or choosing to access, safe sex supplies.

OPPURTUNITY

Establish a convenient experience for acquiring safe sex supplies on and off campus.

BIG IDEA

Protection Connection allows for a seamless sexual health experience.

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PROTECTION REFLECTION PODCAST

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Begins a conversation, one we’re all nervous to engage in, yet needs to be more normalized so that safety can follow in suit.

PODCAST HOSTS:

STELLA KALOMIRIS

MICHAEL HAMPTON

KATIE GUATE