TutorTree — Julio Jaquez / Account Strategist

thE ASK:

Execute a full rebrand and awareness campaign for a tutoring mobile service.

squad

Director: Ethan Aliste | Art Direction/Design: Emily Adelman + Camille Feinstein + Jackson Reed | Copywriter: Madeline Lewis | Strategists: Madeline Bedard & Myself | Account Manager: Charlotte Pla

The CHALLENGe:

Can’t advertise on campuses due to strict restrictions by universities.

Oppurtunity to be seized:

Find new and innovative ways to build awareness and interaction with students and professors. Develop an integrated digital-based campaign to get TutorTree’s feet off the ground.

Screen Shot 2020-06-06 at 4.23.02 PM.png

Screen Shot 2020-06-06 at 4.23.14 PM.png

Screen Shot 2020-06-06 at 4.23.35 PM.png

Screen Shot 2020-06-06 at 4.23.43 PM.png

Screen Shot 2020-06-06 at 4.23.57 PM.png

Screen Shot 2020-06-06 at 4.24.07 PM.png

Screen Shot 2020-06-06 at 4.24.15 PM.png

Screen Shot 2020-06-06 at 4.24.25 PM.png

Screen Shot 2020-06-06 at 4.25.03 PM.png

Screen Shot 2020-06-06 at 4.24.47 PM.png

Screen Shot 2020-06-06 at 4.25.16 PM.png

Screen Shot 2020-06-06 at 4.25.30 PM.png

Screen Shot 2020-06-06 at 4.25.42 PM.png

Screen Shot 2020-06-06 at 4.25.50 PM.png

Screen Shot 2020-06-06 at 4.26.00 PM.png

Screen Shot 2020-06-06 at 4.26.09 PM.png

Screen Shot 2020-06-06 at 4.26.20 PM.png

Screen Shot 2020-06-06 at 4.26.31 PM.png

Screen Shot 2020-06-06 at 4.26.41 PM.png

Screen Shot 2020-06-06 at 4.26.51 PM.png

Screen Shot 2020-06-06 at 4.27.04 PM.png

Screen Shot 2020-06-06 at 4.27.15 PM.png

Screen Shot 2020-06-06 at 4.27.24 PM.png

Screen Shot 2020-06-06 at 4.27.33 PM.png

Screen Shot 2020-06-06 at 4.27.42 PM.png

Screen Shot 2020-06-06 at 4.27.51 PM.png

Screen Shot 2020-06-06 at 4.27.59 PM.png

Screen Shot 2020-06-06 at 4.28.08 PM.png

Screen Shot 2020-06-06 at 4.28.17 PM.png

Screen Shot 2020-06-06 at 4.28.25 PM.png

Screen Shot 2020-06-06 at 4.28.34 PM.png

Screen Shot 2020-06-06 at 4.28.43 PM.png

Screen Shot 2020-06-06 at 4.28.58 PM.png

Screen Shot 2020-06-06 at 4.29.06 PM.png

Tutortree

A tutoring system that is completely app-based to ensure college students have easy access to qualified tutoring on their campus. Founded at the University of Oregon, but is expanding to other universities on the west coast.

CREATION OF ABEL (DRAWN BY ME):

ABEL .png

logo Redesign

Before After

TYPEFACE

Website redesign

SOCIAL REDESIGN

Iphone%2BMockup.jpg

TutorTree’s Instagram