Client: Hulu ‘Word Travels Fast’ National Fall Campaign
Project Overview:
You can’t spell Hulu has live sports without Hurts. And after this revelation, Jalen won’t be able to either.
We met football fans where they’re At – comfortable with what they’ve got, yet confused about what’s better.
Hulu + Live TV Makes Sense becomes the declaration that switching to live streaming for your sports isn’t that daunting – it is actually quite familiar. It makes sense.
🎥 30s Film Below (all Captured @ Hard Rock Stadium in Miami):
🇺🇸 Key US Markets:
Atlanta 🌆
Chicago 🌬️
Houston 🐎
Las Vegas 🎰
Los Angeles 🌴
New York City 🗽
Philadephia 🔔
👥 Audience: Fans are more than spectators — they are participants.
Campaign Assets:
Film 🎥
Digital 🌐
Social 📱
OOH 🚧
Audio/Radio 🔊
Hero + Paid Social :15s Below:
Fan Song :15
Halftime :15
Signed Football :15
Commentator :15
Fan Signing :15
#1 Fan
Chant :15
Credits List:
Translation
Jason Campbell - Chief Creative Officer
Beth Fujiura - Creative Director
Casey Hall - Creative Director
Wilsynn Wheat - Copywriter
Sara McLaws - Art Director
Alison Hill - Director of Integrated Content
Joe Maire - Executive Producer
Victoria Pita-Romero - Associate Producer
Jeremy Gershowitz - Senior Business Affairs Manager
Sandi Preston - Chief Strategy Officer
Eric Lopez - Strategy Director
Cindy Rodriguez - Junior Brand Strategist
Joel Rodriguez - Executive Director of Engagement Planning
Blair Ringgold - Senior Context Planner
Jill Crawford - Group Account Director
Guy Campbell - Account Director
Julio Jaquez - Assistant Account Executive
Matt DeSimone - Director of Project Management
Stesha Moore - Senior Project Manager
Pretty Bird
Kitao Sakurai - Director
Ali Brown - President
Tracy Hauser- Director of Production
Jeanne Stawiarski - Executive Producer
Melissa Larsen Ekholm - Producer
Exile Editorial
Editor - Matt Murphy
Assistants - Christopher Messier and Ryan Andrus
Executive Producer - Sasha Hirschfeld
Producers - Pamela Cohen and Kate Undorfer
VFX Supervisor - Dino Tsaousis
Flame Artist - Adam Greenberg
Flame Artist - Steve Koenig
Senior VFX Producer - Mike Tockman
Mathematic - VFX
Post Producer - Matthew Allen, Nicolas Bianchi, Jay Rubin
Compositing - David Espada, Max Peillon, Sheel Patel
Simulation 3D - Berkay Kasin, Vincent Flohic
Track - Adrien Delecroix
Flame - Vincent Blin, John Price, Marc Goldfine
Photography
Eric Umphreys
Rare Medium - Color Grade
Colorist - Mikey Rosstier
Assistant Colorists - TJ Sieler
EP: Heath Raymond
Sound Design & Mix: Keith Reynaud
ADR Sound Engineer: Audiomancy
Music Company - duotone audio group
Creative Director/Founder - Peter Nashel
Executive Music Producer - Ross Hopman
Senior Music Producer - Gio Lobato
Director, Music Licensing - Dana Hom
Artist - Carmine Mattia