Client: Big 12 Conference ‘A Different League’ National Campaign
Project Overview:
As conferences around the nation race to embrace a new era of college athletics, no conference has experienced the changes as head-on as the Big 12. In fact, it’s only made its momentum even stronger.
A DIFFERENT LEAGUE is the third chapter in an ongoing brand story that cements the Big 12’s stance as the arbiter of a new era in college athletics.
After back-to-back years of realignment and uncertainty, the 25/26 season is where we leave no question unanswered.
Our 25/25 Brand Anthem creative aims to double down on Big 12s unique ability to preserve in the face of challenge, surpass expectations, and enhance the college sports expereince at every touchpoint.
🎥 30s Film Below (all Captured in Upstate New York):
Campaign Assets:
Film 🎥
Digital 🌐
Social 📱
16 Big 12 School Attribution References Below:
Men’s + Women’s Basketball:30s Film Below:
Credits List:
Translation
Beto Fernandez - Chief Creative Officer
Mina Mikhael - Executive Creative Director
Steve Horn - Executive Creative Director
Lewi Yonas - Senior Art Director
Kaleb Mulugeta - Senior Copywriter
Meghan Weale - Project Manager
Alyssa Ramsey - Executive Group Account Director
Jordyn Diato - Account Supervisor
Julio Jaquez - Account Executive
Alison Hill - Head of Production
Ava Rant - Executive Producer
Becks Parra - Senior Producer
Gabbie de Lara - Senior Business Affairs Manager
Mokhtar Al-Yamani - Brand Strategist
Zach Brown - Senior Director of Context Planning
Emerald Grippa - Senior Context Planner
Jason Nuttall - Group Design Director
Alexander Coles - Senior Designer
Chuk Ilogu - Senior Designer
16 Bars
Thomas Van Kristen - Director
Janie Penney - Executive Producer
Leo Desantis - Line Producer
Daniel Vignal - D.P.
Will Tooke - Editor
Zen Ojore - Assistant Editor
Corduroy VFX
VFX Lead - Cooper Vacheron
CG Lead - Loni Paone
Music & Mix
Original Music, Sound Design & Mix - Barking Owl (@barkingowl_)
Sound Designer & Mixer - Mikayla Petersen (@mikaylapetersen)
Mix Assistant - Henry Gilchrist (@henrygilchrist)
Executive Producer - Ashley Benton (@ben.aay)
Producer - Jenna Pangilinan (@jennapangilinan)
Creative Director - Johanna Cranitch (@whiteprismmusic)
Managing Director - Carol Dunn (@still_carol)
Big 12
Brett Yormark - Commissioner
Tyrel Kirkham - Chief Marketing Officer
Katie Ristow - Associated Vice President, Brand
Keena Lynch - Senior Director, Content
Kamrin Reed - Assistant Director, Brand