the Idea: As conferences around the nation race to embrace a new era of college athletics, no conference has experienced the changes as head-on as the Big 12. In fact, it’s only made its momentum even stronger.
A DIFFERENT LEAGUE is the third chapter in an ongoing brand story that cements the Big 12’s stance as the arbiter of a new era in college athletics:
Year 1: INTRODUCTION (We’ve Always Been Greater Than 12)
Year 2: INVITATION (What’s Next? We Are)
Year 3: VALIDATION (We Are a Different League)
UNVEILING OUR SEASON NARRATIVE: After back-to-back years of realignment and uncertainty, the 25/26 season is where we leave no question unanswered:
We’ll CEMENT the irreplaceable qualities that make the Big 12 unlike any other conference.
IN THE NEW ERA OF COLLEGE ATHLETICS, NO CONFERENCE HAS SET NEW STANDARDS AS CREATIVELY AND AS HEAD-ON AS THE BIG 12.
OUR 25/26 BRAND ANTHEM CREATIVE AIMS TO DOUBLE DOWN ON THE BIG 12’S UNIQUE ABILITY TO PERSEVERE IN THE FACE OF CHALLENGE, SURPASS EXPECTATIONS, AND ENHANCE THE COLLEGE SPORTS EXPERIENCE AT EVERY TOUCHPOINT.
WHILE OUR COMPETITORS RELY HEAVILY ON CONVENTION, WE REVEL IN CONSTANTLY EVOLVING – CONFIDENTLY PUSHING COLLEGE SPORTS TO WHERE IT’S NEVER BEEN.
Presenting a Different League:
football:30s Film
Assets in the wild
