The Current Reality:
Underrepresented owned-small businesses (USBs) provide necessary impact throughout the world, yet they need support to fully realize themselves. As we think about how media companies can support underrepresented owned-small businesses, there must be more than an exchange of dollars. USBs are expecting a commitment of time, attention, and collaboration.
introducing Project Elevate POWERED BY DISNEY
Developed in partnership with Translation, Project Elevate is a consultative accelerator program that provides mentorship and education. The goal of the program is to empower underrepresented owned-small businesses to achieve their advertising goals as they seek to amplify and grow their businesses.
Through a customized curriculum, that includes various subject matters from:
Strategy, Creative Development, Media Planning/Budgeting, CRM, Communications, Website/Brand Guide, Business Affairs, and Production sessions,
Disney + Translation partner to consult with program participants throughout key milestones to help them effectively tell their stories and engage their consumer community. Translation’s direct responsibility is to provide strategy and the production of creative assets for the Project Elevate selected partners.
PROJECT ELEVATE AIMS TO BROADEN SMALL BUSINESSES’ REACH AND IMPACT:
The majority of new small businesses are created to be social-first because it is cost-effective marketing.
73% of underrepresented small businesses use video
on social media for their advertising.Only 44% of underrepresented small businesses use streaming TV for their advertising.
